According to industry experts, auto repair shops will spend anywhere between 3% and 7% of gross revenue toward some form of advertising to acquire new customers. This would include direct mail (aka junk mail), radio advertising, internet marketing, social media and complimentary services to win business. As a transmission specialist, new customer acquisition is way more important as repeat business is not something we are accustomed to. Think about it, how often do you buy a transmission? Sometimes people will go an entire lifetime and never buy or need transmission repair. As a result, we continually have to cultivate new customers.
We realize, at best, traditional advertising is not cost effective, especially when related to a specialty like transmission repair.
In order to deliver the best service and not waste money on advertising, we cherish the referral from a trusted mechanic. For your referral we will provide one of the following:
1. Reward you with 5% of the invoice up to $150.00 per referral
Or
2. Offer a 5% discount to your customer up to $150.00
Or
3. Waive the Initial Diagnostic of $98.00
You can only choose one option.
Additionally, no matter how you choose your reward, all referrals will be entered in a monthly drawing for fun stuff, “Big Screen TV”, “Weber Grill”, “Stay-Cation”, …. Prizes will vary monthly, but will always be sweet!!!
